Lead designer, chairwoman

Anastasia Istry Alfiorova

e-mail: istryistry@gmail.com

www.facebook.com/istryistry

“When man resolved to imitate walking, he invented the wheel, which does not look like a leg. In doing this, he was practicing surrealism without knowing it.”

Guillaume Apollinaire

I'm a quite young designer. I can’t boast a long year experience or prizes of famous design competitions. I recently graduated from design academy. But all the time of studying I communicated with senior colleagues which are working in design field for a long time. I tried to understand what a difficulties they meet. And one day I realized that there is only one problem each of them has – the most part of a projects they created remain unfulfilled. Each project is a part of designer’s soul and mind, and it’s very sad when it doesn’t find a place in real world for such a reasons as bureaucracy, or insufficiency of financing and so on.

I was very afraid of it, even more than commercial unsuccessfulness. That’s why after graduation I became a part of Macosh Design. Together with Alexandr Suricoma Babich we pushed it to new level – a level of design studio that not only develops ideas, but turns it into reality.

I want to show everyone that the world could be changed for better with very simple things. You just need to change some components in such a way that no one thought to do it before. I want to make you believe that each problem can be solved easily just using a little creativity and imagination.